The Caspian Marketplace Interactive TV Sync
By Amy Bolivar on October 5, 2020 in ACR Sync Technology, Audio Fingerprint, Engagement Platform, Media Tech, The Caspian Marketplace., TV app
How can companies provide a unique app experience for TV viewing without interrupting the first screen?
In today’s busy TV app landscape, most companies have found the right starting formula. They have an app where they connect with their fans or audience. They engage with them and provide incentives, surveys, complimentary content and tie the experience into social media.
How do you take that app with its social media engagement and current audience and transform it into an interactive experience for the first screen?
How do you try to engage with new audiences who are now primarily at home, can binge watch content whenever they like and provide more value for your content that creates lifelong fans?
ACR Sync Technology
ACR Sync Technology can transform an app into an engagement platform where experiences are pushed in real-time as live or on-demand shows, movies and live events air. The technology is passive and requires no clicks allowing fans to continue to watch TV while their devices deliver rich and interesting content to their fingertips.
This opens the door to some interesting interactive opportunities. Here are a few examples of what you can achieve with ACR sync:
- Ability to display in the moment, complimentary extra footage, outtakes from scenes and live sports replays
- Surveys, giveaways and quizzes on show knowledge, different outcomes and debate answers
- Live concert singalongs, live musical and live award show audience participation from home with real-time voting results
- Virtual device audience experience events such as raising the volume and vibrating for goals
- Chat, comments, fan selfie images and videos
- E-commerce, sports betting and real-time athlete stat integration
The technology works by generating an audio fingerprint (just like Apple’s Shazam for music) and it creates a listening capability to every app device. It detects exactly where the consumer is in the program and it doesn’t matter if they pause, watch it a few days later or rewind. The sync technology can be tuned to cover any TV watching experience window.
It will even work for cord cutters, over-the-air lovers and everything in-between.
CHG has designed The Caspian Marketplace. It’s a unique landing pad for companies with technology primarily in MediaTech with a focus in automatic content recognition (ACR), watermarking, object & logo tracking, enhanced meta-data, natural language processing (NLP) and yet to be discovered ways to interact and enhance media. This technology isn’t out of reach and it isn’t hidden behind a big black box with cloud services that cannot be customized.
This marketplace is designed to support innovation in Media Tech and create an ecosystem of inventors and creators with new ideas for analyzing media. It is a conduit for TV networks and content creators to test new technologies and build experiences in this new frontier of TV audience engagement in 2020.